# 100degrees Brand Voice

> Professional and human-centric with a touch of local South African warmth.

## Positioning
100degrees is a holistic digital marketing agency specializing in online growth through SEO, social media, and content marketing. They position themselves as a people-first partner for businesses looking to stand out and connect with audiences through insight-driven strategies.

## Voice principles
*   **Human-Centric:** Focuses on the people behind the work and the connections made between brands and customers.
*   **Confident:** Uses bold claims about being "like no other" and having "a lot of skill" to establish authority.
*   **Approachable:** Balances professional services with a friendly, local personality (e.g., using "howzit" in contact details).
*   **Result-Oriented:** Emphasizes that success is measured by results and qualified leads rather than just exposure.

## Tone by context
| Context | Tone |
|---|---|
| Marketing Hero | Bold, differentiating, and high-energy. |
| About / Team | Philosophical, nurturing, and focused on diversity and chemistry. |
| Service Descriptions | Practical, professional, and focused on industry experience. |
| Call to Action | Direct, urgent, and inviting. |
| Contact Info | Casual and welcoming. |

## Lexicon
- **Use:** Nurturing, human connection, propelled, diversity of strengths, holistic, standout, qualified leads, howzit.
- **Avoid:** Corporate jargon, cold technical specs, "best in class", generic "full-service" phrasing.

## Messaging do's and don'ts
*   **Do:** Emphasize the "human" element of digital marketing.
*   **Do:** Use Title Case for major headings to create a sense of importance.
*   **Do:** Highlight the longevity and experience of the team.
*   **Don't:** Sound like a faceless corporation; keep the personality present.
*   **Don't:** Focus solely on the "what" (services) without mentioning the "how" (human insight).
*   **Don't:** Use overly formal greetings when a local, friendly alternative fits.

## Evidence
*   "Nurturing human connection through insightful strategies"
*   "A digital Marketing agency like no other"
*   "We are propelled by a diversity of strengths"
*   "howzit@100degrees.com"
*   "A lot of skill though years of industry experience"