# 3dot14 Brand Voice

> Professional, data-driven, and authoritative, focusing on high-performance growth through technical precision.

## Positioning
3dot14 is an all-in-one programmatic media buying platform (DSP) designed for mobile app developers. It leverages AI and machine learning to help brands acquire, engage, and re-engage high-value users at scale.

## Voice principles
*   **Performance-Oriented:** Focuses heavily on outcomes, metrics, and growth-related verbs like scale, acquire, and optimize.
*   **Technical and Precise:** Uses industry-specific terminology (DSP, CPI, CPA, UA) to establish expertise and trust with a professional audience.
*   **Direct and Confident:** Employs short, punchy headlines that make bold claims about capability and value without using fluff.
*   **Transparent:** Emphasizes honesty and clarity, specifically regarding fraud prevention and dashboard access.

## Tone by context
| Context | Tone |
|---|---|
| Marketing Hero | Ambitious and action-oriented. Focuses on "leveling up" and scaling. |
| Feature Lists | Functional and efficient. Uses bulleted lists of technical capabilities. |
| Case Studies | Analytical and evidence-based. Uses specific numbers and client names to prove ROI. |
| Testimonials | Collaborative and supportive. Highlights the human element of the "helpful team." |

## Lexicon
- **Use:** High-value, scale, programmatic, fraud-free, intelligent advertising, real-time, agile, optimization, look-alike audiences, re-engage.
- **Avoid:** Not evident from captured copy (though the brand avoids casual slang or overly emotional appeals).

## Messaging do's and don'ts
*   **Do:** Use active verbs to start headlines (Scale, Level up, Discover, Leverage).
*   **Do:** Quantify success with data points (e.g., "3.5Bn+ Users", "100 Bn+ Daily Ad Requests").
*   **Do:** Mention specific technical integrations and methodologies like "Agile Machine Learning."
*   **Don't:** Use vague marketing buzzwords; stay grounded in app industry nomenclature.
*   **Don't:** Hide the "how" (always link growth to AI, data, or specific campaign types).

## Evidence
*   "Scale your app growth with high-value users"
*   "The all-in-one platform to grow your app"
*   "Your go-to programmatic media buyer"
*   "AI based high-value user targeting and acquisition"
*   "100% Transparency with dashboard access"
*   "3.14’s UA Campaign reduces CPDAU... by 25.8%"