# Agency51 Brand Voice

> Professional, collaborative, and results-driven with a focus on comprehensive ecommerce growth.

## Positioning
Agency51 is a multi-disciplinary digital agency in York that provides end-to-end ecommerce development and marketing services. They position themselves as a strategic partner for businesses looking to scale sustainably through BigCommerce expertise and multi-channel marketing.

## Voice principles
- **Collaborative:** Uses partnership-focused language to position the agency as an extension of the client's internal team.
- **Comprehensive:** Emphasizes the "every angle" approach by listing multiple disciplines (strategy, design, development, marketing) in sequence.
- **Authoritative:** Validates claims using specific accolades, certifications, and award-winning status.
- **Direct:** Uses active verbs like "power," "build," and "combine" to describe their impact on a business.

## Tone by context
| Context | Tone |
|---|---|
| Marketing Hero | Bold and ambitious, focusing on growth and "powering" the business. |
| Service Descriptions | Technical and structured, listing specific platforms and capabilities. |
| Partnership/Sales | Supportive and inviting, emphasizing teamwork and "stars" within the client's team. |
| Blog/Insights | Helpful and forward-looking, offering tips and predictions for the future. |

## Lexicon
- **Use:** Power, growth, innovative, multi-disciplinary, every angle, partner/partnership, collaborate, validated, accredited, sustainable, profitable.
- **Avoid:** "Vendor" (uses partner instead), "Cheap" (uses sustainable/profitable instead), "Small" (focuses on scaling and growth).

## Messaging do's and don'ts
- **Do:** Emphasize the connection between different services (e.g., combining strategy with development).
- **Do:** Mention specific platform expertise like BigCommerce and Google Ads.
- **Do:** Highlight the agency's physical location (York) and award-winning status to build trust.
- **Don't:** Speak as a detached third party; use "we" and "us" to foster the partnership narrative.
- **Don't:** Focus solely on the "build" phase; emphasize the ongoing growth and performance.
- **Don't:** Use overly complex jargon without grounding it in business results like "scaling" or "profit."

## Evidence
- "We power growth with innovative marketing"
- "One Agency. Every Angle Covered."
- "Think of us as a partner in your strategy"
- "We don’t just build websites. We build [momentum/growth]"
- "Multi-Award-Winning and Accredited"
- "Bringing together the power of BigCommerce"