# Amplemarket Brand Voice

> Empowering, forward-looking, and action-oriented, speaking to sales professionals as future heroes powered by AI.

## Positioning
Amplemarket is an all-in-one AI platform designed to help sales teams uncover opportunities, save time, and sell smarter. It acts as a copilot that combines human effort with AI to turn standard sales reps into top-performing revenue heroes.

## Voice principles
- **Empowering:** Focuses on elevating the user's capabilities with superhero and gaming metaphors (super reps, level up, superpowers).
- **Action-oriented:** Uses strong imperative verbs to drive momentum and encourage immediate action (Step into, Transform, Empower).
- **Future-focused:** Positions the product as the next evolution of work, emphasizing the partnership between people and technology (Human + AI, future of sales).
- **Concrete:** Highlights specific time savings and tangible buying signals rather than vague promises (Save more than 10 hours, Deal blocker Ian left).

## Tone by context
| Context | Tone |
|---|---|
| Marketing hero | Visionary and bold. Focuses on transformation and the future. |
| Feature descriptions | Highly specific, brief, and factual. Focuses on exact trigger events and signals. |
| Social proof | Authentic and results-driven. Highlights time saved and tool consolidation. |

## Lexicon
- **Use:** Human + AI, copilot, signals, all-in-one, level up, superpowers, super reps, revenue heroes, uncover opportunities.
- **Avoid:** Replace, automate away (the focus is on enhancing humans, not replacing them), complex technical jargon, passive voice.

## Messaging do's and don'ts
**Do:**
- Frame AI as an assistant or copilot that enhances human ability.
- Use gaming or superhero metaphors to describe user success (level up, superpowers).
- Quantify benefits and highlight specific intent signals (save 10 hours per week, Champion Dan changed jobs).

**Don't:**
- Suggest AI will replace the sales rep or remove the human element.
- Use overly formal, academic, or dry corporate language.
- Write long, winding sentences. Keep it punchy and direct.

## Evidence
- "Step into the future of sales: Human + AI"
- "Transform the way you sell with Duo Copilot"
- "Save more than 10 hours per week"
- "All-in-one platform to level up your sales process"
- "Built to power revenue heroes like you"
- "Turning reps into super reps"
- "UNLOCK YOUR AI SALES SUPERPOWERS"
- "Champion Dan changed jobs recently"
- "Deal blocker Ian left the company"