# Cappasity Brand Voice

> Efficient, professional, and results-driven with a focus on speed and scale.

## Positioning
Cappasity is an end-to-end 3D and AR imaging solution for e-commerce retailers and industries. It enables businesses to create, embed, and analyze interactive product content to bridge the gap between online and in-store browsing.

## Voice principles
*   **Efficiency-focused:** Emphasizes speed and ease of use with specific metrics (e.g., "3 minutes," "10x faster").
*   **Direct and Declarative:** Uses short, confident sentences that state facts rather than making emotional appeals.
*   **Professional and Technical:** Uses industry-standard terminology like "SKUs," "conversion rates," and "SaaS" to establish authority.
*   **Supportive:** Positions the brand as a partner that stays with the client "from creation to conversion."

## Tone by context
| Context | Tone |
|---|---|
| Marketing Hero | Bold and benefit-oriented, focusing on business improvement. |
| Product Features | Technical and precise, highlighting specific capabilities and speed. |
| Instructional/How-to | Simple and sequential, breaking processes into clear steps. |
| Testimonials | Validating and results-oriented, focusing on ROI and customer experience. |

## Lexicon
- **Use:** 3D View, end-to-end solution, interactive, immersive, in-store browsing experience, conversion, embed, scalable, 3DShot, Easy 3D Scan.
- **Avoid:** Not evident from captured copy (the brand avoids flowery or abstract metaphors in favor of technical terms).

## Messaging do's and don'ts
*   **Do:** Use specific numbers and timeframes to prove value (e.g., "4x faster," "thousands of SKUs").
*   **Do:** Focus on the bridge between digital and physical retail ("in-store browsing experience").
*   **Do:** Address the business owner directly ("Your business, made better").
*   **Don't:** Use vague promises; always tie technology back to a business metric like conversion or engagement.
*   **Don't:** Overcomplicate the process; emphasize that "everyone can" use the tools with "any device."

## Evidence
*   "Your business, made better, in 3D"
*   "From creation to conversion, we’re with you the whole way"
*   "Create 3D View content in 3 minutes"
*   "Browse 4x faster due to our unique 3D format"
*   "Produce 3D Views 10x faster using any digital camera"
*   "Upload thousands of SKUs in 3D every day"