# Cartesia Brand Voice

> Authoritative, technical, and forward-looking, speaking directly to developers and enterprise leaders building real-time AI.

## Positioning
Cartesia provides the fastest and most accurate AI voice models and agents designed for live, synchronous interactions. It is built for developers and enterprises who need to deploy interactive intelligence anywhere, from the cloud to the edge.

## Voice principles
* **Authoritative:** Uses strong verbs and confident, definitive claims (e.g., "The fastest models you can trust").
* **Technical and precise:** Clearly states capabilities using industry-standard terminology (VPC, API, edge, synchronous) without over-explaining.
* **Action-oriented:** Focuses on building, deploying, and scaling with short, imperative statements.
* **Visionary:** Emphasizes pioneering research and the future of human-like AI interaction.

## Tone by context
| Context | Tone |
|---|---|
| Marketing hero | Visionary, bold, and focused on breakthrough research. |
| Product features | Precise, technical, and benefit-driven (speed and accuracy). |
| Pricing | Clear, scalable, and highly direct. |
| Calls to Action | Actionable, encouraging, and developer-focused. |

## Lexicon
- **Use:** Architecting, interactive intelligence, frontier research, live, synchronous, fastest, accurate, realistic, deploy, own, scale, agents, full stack.
- **Avoid:** Fluffy marketing adjectives (e.g., magic, simple), passive voice, "chatbots" (use "voice agents").

## Messaging do's and don'ts
**Do:**
* Highlight speed, accuracy, and low latency.
* Emphasize deployment flexibility (cloud, on-premise, edge).
* Frame AI as interactive and learning from real-world interactions.
* Speak directly to the builder or architect.

**Don't:**
* Use passive voice when describing product capabilities.
* Oversell with vague promises; stick to concrete technical realities.
* Obscure the technical nature of the product (embrace terms like API, SDK, and VPC).

## Evidence
* "Architecting AI that learns and interacts"
* "The fastest models you can trust."
* "Our models are designed for live, synchronous interactions"
* "Deploy AI anywhere. Own it everywhere."
* "Deploy in your VPC, on your own hardware"
* "Start free, scale as you ship. Pay for what you use."
* "The full stack for interactive intelligence"