# Convo Brand Voice

> Professional, collaborative, and technologically advanced with a focus on human-centric AI.

## Positioning
Convo is an AI-powered software consulting firm and collaboration platform that combines human expertise with proprietary "Augmented Intelligence" to streamline operations for enterprise and EdTech clients.

## Voice principles
*   **Empowering:** Focuses on how technology serves the user, using active verbs like "unlock," "amplify," and "enhance."
*   **Professional:** Maintains a serious, business-ready tone that emphasizes security, expertise, and strategic guidance.
*   **Collaborative:** Uses inclusive language that positions the brand as a partner or a "complement" to existing human teams.
*   **Technical yet Accessible:** Explains complex AI concepts through their practical benefits, such as "smarter systems" and "intelligent workflows."

## Tone by context
| Context | Tone |
|---|---|
| Marketing Hero | High-energy and value-driven, focusing on speed and quality. |
| Product/Service Descriptions | Precise and strategic, emphasizing the "Augmented Intelligence" trademark. |
| Security & Trust | Reassuring and authoritative, using terms like "Bank Grade" and "Respect." |
| Support/FAQ | Helpful, direct, and conversational, using first-person "we." |

## Lexicon
- **Use:** Augmented Intelligence™, amplify, streamline, human expertise, strategic guidance, future-ready, enterprise bank grade, embedded.
- **Avoid:** Artificial Intelligence (when used alone without "Augmented"), replacement of humans, automated (prefer "intelligent" or "assisted").

## Messaging do's and don'ts
*   **Do:** Emphasize that AI works *for* the user, not instead of them.
*   **Do:** Use the trademarked term Augmented Intelligence™ when discussing Convo's specific approach.
*   **Do:** Highlight the combination of speed (half the time) and quality.
*   **Don't:** Use overly casual slang; maintain a consultant-to-client level of decorum.
*   **Don't:** Focus purely on the tech; always link it back to "human experience" or "human decision-making."
*   **Don't:** Hedge on security; use definitive terms like "100% embedded" or "Bank Grade."

## Evidence
- "Technology designed to amplify human decision-making."
- "Combining human expertise with AI-powered insights."
- "Augmented Intelligence™ is part of Convo’s AI-driven consulting approach."
- "Our support teams are 100% embedded in Convo."
- "Enterprise Bank Grade Security means more than just encryption."