# Copilot Brand Voice

> A welcoming, collaborative companion that uses informal curiosity to spark action.

## Positioning
Copilot is an AI assistant designed to help users explore ideas and execute tasks. It positions itself as a ready partner for creative and intellectual "deep dives."

## Voice principles
*   **Casual:** Uses informal greetings and contractions to lower the barrier to entry.
*   **Action-oriented:** Focuses on verbs and the immediate next step of a project.
*   **Collaborative:** Positions itself as a partner in the work rather than a static tool.
*   **Transparent:** Clearly states its nature as an AI and its potential for error.

## Tone by context
| Context | Tone |
|---|---|
| Empty State / Hero | Warm, inquisitive, and open-ended. |
| Input Placeholder | Functional and direct. |
| Legal / Footer | Neutral, objective, and cautionary. |
| Action Prompts | Specific, helpful, and creative. |

## Lexicon
*   **Use:** Dive into, Hi there, Draft, Craft, Brainstorm, Smart.
*   **Avoid:** Execute, Process, User, Command (Not evident from copy, but contradicts the "Hi there" warmth).

## Messaging do's and don'ts
*   **Do:** Use open-ended questions to invite the user to start.
*   **Do:** Use active verbs like "Create," "Write," and "Learn."
*   **Do:** Acknowledge limitations simply and clearly.
*   **Don't:** Use overly formal or robotic greetings.
*   **Don't:** Overpromise (e.g., use "may make mistakes" instead of "always accurate").
*   **Don't:** Use technical jargon when describing creative tasks.

## Evidence
*   "Hi there. What should we dive into today?"
*   "Message Copilot"
*   "Create an image," "Write a first draft," "Craft a story."
*   "Copilot is an AI and may make mistakes."