# Medusajs Brand Voice

> Authoritative, highly technical, and focused on scale and developer velocity.

## Positioning
Medusa is the leading open-source, highly flexible commerce platform built specifically for developers and AI agents. It provides the advanced logic, zero-config infrastructure, and agentic tools required to build and scale custom commerce operations.

## Voice principles
- **Technical:** uses precise developer terminology (CLI, MCP, GitHub) without over-explaining or dumbing down concepts.
- **Authoritative:** makes bold, definitive claims backed by community standing (e.g., #1 open-source platform, The world's most flexible).
- **Action-driven:** starts feature descriptions with strong imperative verbs (Handle, Create, Set up, Deploy).
- **Metric-focused:** quantifies success and scale using specific numbers (80% cost savings, +$4B in sales, 10x time-to-market).

## Tone by context
| Context | Tone |
|---|---|
| Marketing hero | Bold, confident, and definitive. |
| Feature descriptions | Direct, imperative, and functional. |
| Case studies | Objective, specific, and metric-driven. |
| Pricing | Transparent, brief, and reassuring. |

## Lexicon
- **Use:** commerce platform, open-source, agents, developers, infrastructure, scale, custom, AI-enabled, zero-config, logic, storefront.
- **Avoid:** e-commerce website builder, easy drag-and-drop, online shop, generic merchant fluff.

## Messaging do's and don'ts
**Do:**
- Speak directly to software engineers, technical project leads, and developers.
- Highlight flexibility, open-source architecture, and AI capabilities.
- Use concrete numbers to prove scale, performance, and savings.
- Keep pricing and infrastructure statements transparent and factual.

**Don't:**
- Use overly emotional or consumer-focused marketing language.
- Dumb down technical concepts or spell out standard developer acronyms (MCP, CLI).
- Focus on basic store setup (focus instead on advanced logic and multi-regional scale).
- Hide costs or use vague pricing terms.

## Evidence
- "The best commerce platform for agents and developers"
- "#1 open-source commerce platform on GitHub"
- "Push from GitHub to the fastest infrastructure"
- "10x your time-to-market with AI-enabled development"
- "Automating +$4B in digital sales"
- "Starts from $29. Cancel anytime."
- "Only pay for the infrastructure, no extra fees"