# Momos Brand Voice

> Professional, outcome-oriented, and hospitality-focused AI intelligence for multi-location brands.

## Positioning
Momos is an AI-powered guest experience platform for leading restaurant and hospitality brands. It automates customer interactions and insights to help operators and marketers scale their guest experience across every location.

## Voice principles
- **Outcome-Driven:** Focuses on specific metrics and business results like response times, revenue, and guest recovery.
- **Hospitality-First:** Uses industry-specific language like "guests" and "hospitality" rather than generic "users" or "customers."
- **Efficient:** Uses short, punchy sentences and imperative verbs to demonstrate speed and operational excellence.
- **Empathetic but Systematic:** Balances a warm, apologetic tone in guest interactions with a cold, analytical tone for business insights.

## Tone by context
| Context | Tone |
|---|---|
| Marketing Hero | Bold, ambitious, and high-level (e.g., "Unreasonable hospitality"). |
| Case Studies | Data-heavy, success-oriented, and celebratory of specific brand wins. |
| AI Guest Recovery | Apologetic, personal, and solution-focused (e.g., "We're so sorry..."). |
| Product/Feature Copy | Functional, direct, and focused on reducing manual effort. |

## Lexicon
- **Use:** Guest (preferred over customer), Hospitality, Unreasonable hospitality, Exceed expectations, Operational excellence, Guest recovery, Native integration, Auto-resolution, Less lift.
- **Avoid:** Not evident from captured copy (though generic tech terms like "users" or "tickets" are notably absent in favor of "guests" and "feedback").

## Messaging do's and don'ts
- **Do:** Use specific numbers and percentages to prove value (e.g., "61% more reviews," "99% faster").
- **Do:** Frame AI as a tool for "hospitality" rather than just "automation."
- **Do:** Contrast the "manual" old way with the "instant" Momos way.
- **Don't:** Use overly technical jargon about how the AI works; focus on what it achieves.
- **Don't:** Use passive voice; use active verbs like "Amplify," "Discover," and "Recover."

## Evidence
- "AI for unreasonable hospitality" (Hero heading)
- "Scale your guest experience, not your team" (Value proposition)
- "How Just Salad Cut Response Times by 99%" (Case study metric)
- "Hi Jessica, we're so sorry about the missing items" (Guest recovery example)
- "Run more with less lift. Save 1,200 hours" (Efficiency focus)