# Peec Brand Voice

> Professional, analytical, and action-oriented, focusing on strategic clarity for marketers.

## Positioning
Peec is an AI search analytics platform designed for marketing teams. It enables users to track, analyze, and improve their brand's visibility, position, and sentiment across various AI models.

## Voice principles
* **Action-oriented:** Lead with strong, imperative verbs that drive user action (e.g., Track, Understand, Turn, Identify).
* **Analytical:** Focus on concrete metrics, data points, and measurable outcomes rather than vague promises.
* **Advisory:** Frame insights as strategic recommendations, using helpful and guiding language (e.g., "Consider joining", "Make sure you have").
* **Direct:** Keep sentences short and focused on the immediate value or feature.

## Tone by context
| Context | Tone |
|---|---|
| Marketing hero | Clear, authoritative, and benefit-driven. |
| Feature descriptions | Instructive, concise, and focused on utility. |
| In-app recommendations | Helpful, strategic, and advisory. |
| Technical updates | Brief, factual, and integration-focused. |

## Lexicon
* **Use:** AI search analytics, visibility, sentiment, position, prompts, insights, models, citations, metrics.
* **Avoid:** Fluffy marketing adjectives, overly dense machine-learning jargon, passive voice.

## Messaging do's and don'ts
**Do:**
* Lead headings and bullet points with actionable verbs.
* Emphasize data, tracking, and measurable insights.
* Frame AI platforms as a measurable search channel.
* Offer clear next steps when presenting data.

**Don't:**
* Overcomplicate the underlying AI technology (focus on the marketing outcome).
* Make absolute guarantees (use words like "improve", "understand", "consider").
* Use long, winding sentences to explain features.

## Evidence
* "AI search analytics for marketing teams"
* "Track, analyze, and improve brand perfor[mance]"
* "Understand how AI sees your brand"
* "Turn AI search insights into new custome[rs]"
* "Use Data to Pick Winners"
* "Consider placing a story via digital PR"
* "Peec MCP is live."