# Podimo Brand Voice

> Warm, inclusive, and community-driven, focusing on the emotional value of listening.

## Positioning
Podimo is a premium audio entertainment platform and producer for global listeners. It positions itself as a curated "home" for exclusive podcasts and audiobooks that fit into every moment of a user's daily life.

## Voice principles
*   **Inclusive:** Uses welcoming language like "home for all" and "we're with you" to build a sense of belonging.
*   **Inspirational:** Focuses on the transformative power of audio to broaden horizons and improve life.
*   **Collaborative:** Emphasizes partnerships with creators and local superstars rather than just being a distribution pipe.
*   **Active:** Uses energetic verbs like inspire, surprise, and entertain to describe the content experience.

## Tone by context
| Context | Tone |
|---|---|
| Marketing hero | Welcoming and broad, focusing on the "home" metaphor. |
| Product features | Benefit-driven and personal, emphasizing "your terms" and "your day." |
| Company/About | Proud and data-backed, highlighting growth and global scale. |
| Creator relations | Collaborative and supportive, focusing on funding and believing in voices. |

## Lexicon
- **Use:** Home, listeners, local superstars, broaden horizons, on your terms, every step of your day, exclusive, produced by.
- **Avoid:** Platform (when referring to the user experience), library (used as a "more than" contrast), users, customers.

## Messaging do's and don'ts
*   **Do:** Emphasize that life is better when you listen.
*   **Do:** Highlight the exclusivity of "shows you don't hear anywhere else."
*   **Do:** Use "we" to create a shared experience between the brand and the listener.
*   **Don't:** Focus solely on the technology; focus on the "voices we believe in."
*   **Don't:** Use overly technical jargon about streaming; use "audio entertainment."
*   **Don't:** Sound like a cold archive; emphasize that the content is curated for "facts, feels or fun."

## Evidence
*   "A home for all listeners"
*   "Life is better when you listen"
*   "Listening broadens your horizons"
*   "We're more than a library of podcasts and audiobooks"
*   "1000+ Shows you don't hear anywhere else"
*   "We inspire you, surprise you, entertain you"