# Pressrelations Brand Voice

> Professional, analytical, and authoritative, balancing technological precision with human expertise.

## Positioning
Pressrelations is a global media intelligence provider for marketing and PR experts. It combines AI-driven monitoring technology with human consulting to deliver real-time insights for corporate communication departments and institutions.

## Voice principles
*   **Authoritative:** Uses industry-standard terminology and confident assertions to establish 20 years of expertise.
*   **Analytical:** Focuses on data-driven outcomes, insights, and strategic planning rather than emotional appeals.
*   **Hybrid:** Emphasizes the "perfect combination" of technology (AI) and human intelligence (analysts).
*   **Global yet Local:** Maintains a high-level international perspective while highlighting specific regional expertise and physical locations.

## Tone by context
| Context | Tone |
|---|---|
| Hero/Marketing | High-level, ambitious, and focused on "real-time" global scale. |
| Product Features | Descriptive and functional, highlighting specific tools like NewsRadar® or FirstSignals®. |
| Company/Team | Collaborative and stable, emphasizing longevity and "fruitful cooperation." |
| Call to Action | Direct and inviting, using professional prompts like "Get a demo" or "Get in touch." |

## Lexicon
- **Use:** Media intelligence, data-driven insights, real-time, cross-media, impactful, scalable, "man and machine," knowledge discovery, tailored.
- **Avoid:** Not evident from captured copy, but generally avoids slang, overly casual greetings, or hype-heavy marketing jargon.

## Messaging do's and don'ts
*   **Do:** Mention the 20-year track record to build trust.
*   **Do:** Use compound terms that bridge tech and service (e.g., "AI-supported technology," "profound knowledge of our analysts").
*   **Do:** Focus on the "why" of the data (e.g., "stay ahead of the competition," "make decisions").
*   **Don't:** Refer to the technology as a standalone solution; always imply the support of the "dream team" or consultants.
*   **Don't:** Use passive language when describing insights; insights should be "impactful" and "relevant."

## Evidence
*   "Media Intelligence – obtain global insights in real time"
*   "Make decisions based on data-driven insights"
*   "Man and machine join forces for optimum outcome"
*   "Your reliable partner for efficient communication ... and fruitful cooperation"
*   "Our dream team Bytes & Brain is first to face the ever changing challenges"