# Radio Memory Brand Voice

> Authoritative, scientific, and pioneering, balancing decades of dental radiology history with cutting-edge artificial intelligence.

## Positioning
Radio Memory is the market-leading provider of dental radiology software and AI diagnostics. It serves a global network of imaging centers, radiologists, and dentists through proprietary technology developed by engineers and researchers.

## Voice principles
*   **Authoritative:** Uses historical milestones and market longevity (30+ years) to establish undisputed leadership.
*   **Scientific:** Employs technical terminology and academic citations (PubMed, Universities) to validate product efficacy.
*   **Pioneering:** Focuses on "firsts" and innovation, positioning the brand as the driver of digital transformation in the field.
*   **Structured:** Uses clear categorizations (Para Radiologistas, Para Dentistas) to direct different user personas efficiently.

## Tone by context
| Context | Tone |
|---|---|
| Marketing Hero | Bold and expansive. Focuses on being the "largest" and "only" in the market. |
| Product Features | Technical and functional. Uses specific industry verbs like "alinhamento," "padronização," and "laudos." |
| Blog/Educational | Academic and clinical. Deep dives into rare findings and historical evolution. |
| Error States | Informal but brief. Uses "Ops..." to soften the technical failure before redirecting. |
| Customer Support | Professional and accessible. Direct calls to action like "Fale com o Presidente" suggest transparency. |

## Lexicon
*   **Use:** Inteligência Artificial (IA), Pioneira, Soluções inteligentes, Tecnologias proprietárias, Laudos, Traçados, Rede, Gestão, Evolução.
*   **Avoid:** Experimental, basic, simple (use "inteligente" or "automático" instead), traditional (unless referring to the brand's own history).

## Messaging do's and don'ts
*   **Do:** Mention the 30-year history to build trust.
*   **Do:** Use data and research citations to back up claims about AI performance.
*   **Do:** Highlight the "proprietary" nature of the technology and the internal team of engineers.
*   **Don't:** Use overly flowery or emotional language; keep the focus on clinical results and efficiency.
*   **Don't:** Forget to segment the message specifically for imaging centers versus individual dentists.
*   **Don't:** Use "beta" or "testing" language; present all tools as proven "Cases de Sucesso."

## Evidence
*   "Única empresa com mais de 30 anos de mercado" (Authority/Longevity).
*   "Tecnologias proprietárias, desenvolvidas por nossos engenheiros pesquisadores" (Scientific/Pioneering).
*   "Pesquisa realizada pela Universidade Federal... publicada em 2021 na National Library of Medicine" (Scientific validation).
*   "Em 2019 fomos novamente pioneiros" (Pioneering).
*   "Ops... A página que você tentou acessar" (Error state tone).