# Readyset Brand Voice

> High-performance, authoritative, and efficiency-driven technical prose.

## Positioning
Readyset is a SQL caching engine for PostgreSQL and MySQL that allows engineering teams to scale database performance and reduce infrastructure costs without changing application code. It is built for developers and enterprises needing sub-millisecond latency and automated cache maintenance.

## Voice principles
*   **Quantitative:** Uses specific metrics and percentages to prove value (e.g. 100x scale, 70% savings).
*   **Direct:** Employs short, punchy, declarative sentences that focus on immediate technical outcomes.
*   **Reliable:** Uses enterprise-grade terminology to signal stability, security, and high availability.
*   **Uncomplicated:** Focuses on the removal of manual labor, such as TTL management and custom code changes.

## Tone by context
| Context | Tone |
|---|---|
| Marketing hero | Bold and outcome-oriented. Focuses on massive scale and zero friction. |
| Feature descriptions | Functional and technical. Highlights compatibility and automated workflows. |
| Enterprise/Cloud | Professional and reassuring. Emphasizes security, SLAs, and managed support. |
| Testimonials | Validating. Focuses on solving "hard problems" and offloading traffic. |

## Lexicon
- **Use:** Blazing fast, zero code changes, wire-compatible, sub-millisecond, offload, automatically updated, low maintenance overhead, enterprise-grade.
- **Avoid:** Not evident from captured copy (though the brand avoids flowery or metaphorical language in favor of technical specs).

## Messaging do's and don'ts
*   **Do:** Emphasize the speed of implementation (hours, not months).
*   **Do:** Highlight the cost-benefit of sizing down primary databases.
*   **Do:** Mention compatibility with existing tools like ORMs and drivers.
*   **Don't:** Use vague claims of "better" without citing "100x" or "sub-millisecond" metrics.
*   **Don't:** Focus on the complexity of the engine; focus on the simplicity of the deployment.

## Evidence
- "100x scale, zero code changes"
- "Cut down database spend by up to 70%"
- "Blazing fast query performance!"
- "Say goodbye to TTLs"
- "Hours to cache, not months."
- "Enterprise-grade security"
- "Sub-millisecond latency"