# Samba TV Brand Voice

> Authoritative, innovative, and transparent: the voice of a global data leader that remains human by sharing a love for great television.

## Positioning
Samba TV is the global leader in television data and omniscreen measurement, providing marketers with AI-driven insights while ensuring consumer privacy. It serves as the connective tissue between smart TV technology and engaging audience experiences.

## Voice principles
- **Authoritative:** Uses bold, definitive statements to establish market leadership and "source of truth" status.
- **Technological:** Employs industry-specific terminology (AI/ML, tech stack, ACR) to demonstrate deep technical expertise.
- **Transparent:** Communicates privacy and data usage with absolute clarity to build trust with viewers.
- **Relatable:** Balances high-level data prose with personal touches, such as team members sharing what they are currently watching.

## Tone by context
| Context | Tone |
|---|---|
| Marketing Hero | Visionary and grand: focuses on being the "heartbeat" of the industry. |
| Privacy/Legal | Clear and reassuring: uses simple verbs like "opt-in," "opt-out," and "erase." |
| Executive Bios | Professional yet personable: combines career pedigree with personal TV preferences. |
| Company Milestones | Momentum-driven: uses active verbs like "launches," "acquires," and "confirms." |

## Lexicon
- **Use:** Heartbeat, innovation, global scale, addressable, opt-in, tech stack, groundbreaking, omniscreen, proprietary, patented.
- **Avoid:** Not evident from captured copy (though the brand avoids vague "marketing fluff" in favor of specific data points like "48 million devices").

## Messaging do's and don'ts
- **Do:** Use data-backed claims to support statements of scale and innovation.
- **Do:** Mention specific TV shows and brands to ground the technology in real-world entertainment.
- **Do:** Emphasize consumer control and privacy compliance as a core pillar of the technology.
- **Don't:** Use overly complex jargon when explaining privacy; keep the "opt-out" process sounding easy.
- **Don't:** Speak about data in a vacuum: always link it back to "innovation" or "engaging experiences."

## Evidence
- "We are the Heartbeat of Television" (Visionary/Authoritative)
- "Viewers can easily opt-out and erase their viewing history" (Transparent/Clear)
- "Ashwin is watching The Boys on Amazon" (Relatable/Human)
- "AI/ML driven tech stack" (Technological)
- "Samba TV launches groundbreaking AI tech" (Momentum-driven)