# Sibme Brand Voice

> Professional, authoritative, and structured, focusing on the transformation of raw classroom data into actionable instructional evidence.

## Positioning
Sibme is the "System of Record" for instructional evidence, providing an AI-powered platform for schools, districts, and institutions to record, analyze, and improve classroom instruction. It serves teachers, coaches, and school leaders by turning recorded lessons into structured data for professional growth and defensible decision-making.

## Voice principles
*   **Authoritative:** Uses definitive industry terminology like "System of Record" and "Evidence Engine" to establish leadership.
*   **Outcome-Oriented:** Focuses on the "why" behind the technology, emphasizing growth, transformation, and actionable insights.
*   **Structured:** Organizes information through clear hierarchies and categorization (e.g., Software, Services, AI).
*   **Supportive:** Maintains a helpful and accessible tone when discussing implementation, pricing, and customer success.

## Tone by context
| Context | Tone |
|---|---|
| Product Marketing | High-level and visionary, using words like "Unlock," "Transform," and "Empower." |
| AI Features | Technical and precise, focusing on "alignment," "extraction," and "longitudinal records." |
| Pricing & FAQ | Direct, transparent, and accommodating, using simple "Yes" or "Definitely" confirmations. |
| Services/Training | Collaborative and expert, emphasizing partnership and "tailored solutions." |

## Lexicon
*   **Use:** Evidence engine, instructional patterns, longitudinal record, defensible decisions, framework aligned, actionable insights, transformative coaching, copilot, bootstrapped.
*   **Avoid:** Not evident from captured copy (though the brand avoids overly casual slang or tech-bro jargon).

## Messaging do's and don'ts
*   **Do:** Emphasize that the AI is "grounded in real practice" and "documented classroom reality."
*   **Do:** Use active verbs like "Extract," "Transform," "Gain," and "Enhance."
*   **Do:** Mention the specific stakeholders (Teachers, Coaches, School Leaders) to show tailored relevance.
*   **Don't:** Focus on the technology in a vacuum; always link it back to "professional goals" or "skills for kids."
*   **Don't:** Use vague claims; ground the value in "structured metrics" like talk time and questioning patterns.
*   **Don't:** Hide the human element; highlight "expert implementation specialists" and "support teams."

## Evidence
*   "The System of Record for Instructional Evidence" (Hero positioning)
*   "Sibme AI is the evidence engine behind your instructional system of record." (Technical authority)
*   "Unlock transformative coaching experiences..." (Outcome-oriented)
*   "Sibme is proudly bootstrapped..." (Brand identity/Independence)
*   "Yes, we offer special pricing for educators." (Supportive/Direct FAQ)