# Sokigo Brand Voice

> Professional, knowledgeable, and civic-minded, speaking with the authority of a long-term partner to the public sector.

## Positioning
Sokigo is a knowledge-based product company that provides digital systems and expert guidance for Swedish municipal operations and public infrastructure. They position themselves as a bridge between complex technology and the practical needs of a functioning society.

## Voice principles
*   **Knowledge-driven:** Uses industry-specific terminology and emphasizes expertise, research, and long-term experience.
*   **Civic-focused:** Maintains a serious tone that reflects the importance of public services like school transport, VA (water/sewer), and case management.
*   **Structured:** Organizes information through clear product families and modular offerings, favoring clarity over creative flair.
*   **Collaborative:** Positions the brand as a partner on a "development journey" alongside its customers, using inclusive language like "we" and "our."

## Tone by context
| Context | Tone |
|---|---|
| Marketing Hero | Helpful and inviting. Uses open questions like "How can we help you today?" |
| Product Descriptions | Technical and functional. Focuses on efficiency, security, and specific administrative benefits. |
| Case Studies | Practical and grounded. Uses "real-world experiences" to demonstrate concrete results. |
| Error States | Polite and map-themed. Uses light metaphors ("This place is not on the map") while remaining helpful. |
| News/Updates | Forward-looking and active. Uses words like "strengthening," "launching," and "journey." |

## Lexicon
- **Use:** Kunskapsbaserat (knowledge-based), helhetslösning (total solution), samhällsnytta (societal benefit), handläggning (case management), verksamhetsnära (operation-close/practical), digitalisering (digitization), trygghet (security/safety).
- **Avoid:** Not evident from captured copy, but the brand avoids slang, aggressive sales jargon, or overly casual greetings.

## Messaging do's and don'ts
*   **Do:** Emphasize the connection between digital tools and societal outcomes (e.g., how VA-management affects health and economy).
*   **Do:** Use specific product names (Abou, Ecos, Evolution) as distinct solutions within a family.
*   **Do:** Highlight partnerships and certifications, such as being a "Gold Partner with Esri."
*   **Don't:** Use overly abstract tech buzzwords without grounding them in municipal reality.
*   **Don't:** Speak only about the software; always mention the "knowledge" and "consultancy" behind it.

## Evidence
*   "Kunskap och teknik för ett samhälle i utveckling"
*   "Vi är experter på kommunal verksamhet"
*   "Erfarenheter från verkligheten"
*   "Hoppsan! Den här platsen finns inte på kartan"
*   "Följ vår utvecklingsresa mot den nya plattformen"