# SourceMogul Brand Voice

> Professional, encouraging, and highly efficient, focusing on growth through data-driven simplicity.

## Positioning
SourceMogul is an award-winning Amazon product sourcing software designed to help sellers find profitable inventory. It serves a global community ranging from new arbitrageurs to established professional sellers.

## Voice principles
*   **Direct:** Uses short, punchy, imperative sentences that focus on immediate actions and results.
*   **Supportive:** Maintains an encouraging outlook on user growth and success without using hyperbole.
*   **Transparent:** Provides clear terms regarding pricing, billing, and trial periods to build trust.
*   **Authoritative:** References awards, partnerships, and user milestones to establish industry leadership.

## Tone by context
| Context | Tone |
|---|---|
| Marketing Hero | High-energy and outcome-oriented (e.g., "Find profitable products. Grow.") |
| Pricing | Clear, honest, and flexible (e.g., "Simple plans that grow with you.") |
| About Us | Mission-driven and collaborative (e.g., "Your success is our success.") |
| Feature Lists | Functional and technical (e.g., "Powerful filtering and profit analysis.") |

## Lexicon
- **Use:** Profitable, grow, powerful, simple, trusted, thriving community, official partner, award-winning.
- **Avoid:** Get rich quick, easy money, complex, hidden, risky (Not evident from captured copy).

## Messaging do's and don'ts
*   **Do:** Focus on the "better way" of doing things compared to manual sourcing.
*   **Do:** Emphasize the scale of the community (100k+ sellers).
*   **Do:** Use active verbs like "Find," "Grow," "Create," and "Search."
*   **Don't:** Use industry jargon without explaining the benefit (e.g., focus on "profit analysis" rather than just "data").
*   **Don't:** Hide the "cancel anytime" policy; lead with flexibility.
*   **Don't:** Use passive voice; speak directly to the seller's ambitions.

## Evidence
*   "Find profitable products. Grow." (Direct/Outcome-oriented)
*   "Simple plans that grow with you." (Supportive/Transparent)
*   "We knew there had to be a better way." (Problem-solving narrative)
*   "Official Amazon Partner" / "Global Start Up of the Year" (Authority)
*   "Transparent pricing, no hidden fees" (Trust-based)