# Triboo Brand Voice

> Professional, institutional, and strictly functional.

## Positioning
Triboo is a corporate entity focused on digital media and business services. It positions itself as a transparent, regulated organization for investors and professional partners.

## Voice principles
*   **Institutional:** Uses formal business terminology to establish authority and compliance.
*   **Direct:** Delivers information through clear, noun-heavy headings without marketing fluff.
*   **Functional:** Prioritizes navigation and utility over emotional storytelling or persuasion.
*   **Serious:** Maintains a sober tone appropriate for financial and legal disclosures.

## Tone by context
| Context | Tone |
|---|---|
| Corporate / Investor Relations | Formal, transparent, and precise. |
| Navigation / CTAs | Action-oriented and brief (e.g., "Scopri di più"). |
| Error States | Descriptive and neutral, avoiding humor or personality. |

## Lexicon
*   **Use:** Gruppo, Servizi, Press, Investor Relations, Corporate Governance, Comunicati Stampa, Rassegna Stampa.
*   **Avoid:** Informal greetings, slang, overly emotional adjectives, or playful error messages.

## Messaging do's and don'ts
**Do:**
*   Use standard corporate Italian for all business sections.
*   Keep call-to-action phrases short and consistent.
*   Focus on transparency and accessibility of information.

**Don't:**
*   Use "creative" or "witty" language in technical or error areas.
*   Abbreviate formal titles like "Investor Relations."
*   Use exclamation points or casual punctuation.

## Evidence
*   "Investor relations" and "Corporate governance" (Standard financial terminology).
*   "Comunicati Stampa" and "Rassegna stampa" (Traditional media relations phrasing).
*   "Impossibile trovare la pagina" (Literal, non-emotive error handling).
*   "Scopri di più" (Standardized, repetitive navigational prompts).