# Viewed.video Brand Voice

> Professional, authoritative, and solution-oriented with an emphasis on technological innovation and performance.

## Positioning
Viewed is a global video marketing platform that enables brands to embed autoplay videos directly into emails. It targets marketing professionals and enterprises looking to maximize engagement and personalize the customer experience through AI-driven video generation and CRM integration.

## Voice principles
*   **Direct and Assertive:** Uses strong imperatives and declarative statements to establish market leadership.
*   **Performance-Driven:** Focuses on measurable outcomes like click-through rates, optimization, and real-time insights.
*   **Problem-Solving:** Identifies common marketing friction (e.g., "Not enough videos?") and immediately presents a seamless technical solution.
*   **Innovative:** Emphasizes "first-of-its-kind" capabilities and award-winning technology to build trust.

## Tone by context
| Context | Tone |
|---|---|
| Marketing Hero | Bold and visionary, focusing on shifting paradigms (e.g., "Stop chasing audiences"). |
| Feature Descriptions | Technical and benefit-heavy, emphasizing compatibility and reliability. |
| AI/New Products | Enthusiastic and accessible, using exclamation points to highlight ease of use. |
| Trust/Awards | Formal and credential-based, citing specific rankings and institutional support. |

## Lexicon
- **Use:** Autoplay, maximize, real-time, seamless, persuasive power, kickstart, high-quality, personalized, data-driven.
- **Avoid:** "Try to" (use "Enables" or "Allows"), "Maybe" (use "Direct"), "Hard" (use "No problem" or "Seamlessly").

## Messaging do's and don'ts
*   **Do:** Use active verbs like "Boost," "Elevate," "Control," and "Maximize."
*   **Do:** Mention compatibility (99% of CRMs/ESPs) to remove technical barriers.
*   **Do:** Highlight the "Autoplay" feature as it is a primary differentiator.
*   **Don't:** Use passive language; the brand should sound like a catalyst for growth.
*   **Don't:** Focus on the difficulty of video production without offering the AI solution.
*   **Don't:** Forget to mention the lack of watermarks or storage costs as these are key value props.

## Evidence
- "Stop chasing audiences! — let your video meet them where they already are."
- "The first global company capable of creating thousands of 1-to-1, data-driven personalized videos."
- "Not enough videos? No problem!"
- "Boost your brand with the persuasive power of video."
- "Compatible with 99% of CRMs and ESPs."