# Wisedoc Brand Voice

> A bold, diagnostic, and high-intelligence authority that exposes the failures of legacy recruiting tools.

## Positioning
Wisedoc is an AI-driven intelligence layer for recruiters and hiring teams that replaces rigid keyword matching with deep skill validation. It is designed for high-growth teams who need to identify high-impact talent that traditional Applicant Tracking Systems (ATS) overlook.

## Voice principles
*   **Diagnostic:** Identifies specific systemic failures (like "linear path bias" or "broken filters") with clinical precision.
*   **Assertive:** Uses strong, definitive verbs to describe the product's impact (e.g., "validates," "maps," "identifies," "conducts").
*   **Transparent:** Speaks plainly about costs, commitments, and the "real problem" without marketing fluff.
*   **Analytical:** Focuses on depth and layers rather than surface-level features, emphasizing "intelligence" over simple automation.

## Tone by context
| Context | Tone |
|---|---|
| Marketing Hero | Urgent and provocative. Focuses on the "silent" cost of current failures. |
| Product Features | Technical and methodical. Explains the "how" through specific engines and layers. |
| Pricing | Low-friction and honest. Emphasizes "no commitment" and "transparent" scaling. |
| Testimonials | Validating and social. Uses industry-expert language to confirm the brand's claims. |

## Lexicon
- **Use:** Intelligence layers, skill validation, transferable skills, impact analysis, composite rankings, interview-ready, deep-dive, failing you silently.
- **Avoid:** Not evident from captured copy (likely avoids "generic AI," "simple filtering," or "resume parsing").

## Messaging do's and don'ts
*   **Do:** Frame the current ATS landscape as "broken" or "failing."
*   **Do:** Highlight the "whole candidate" beyond their resume aesthetics.
*   **Do:** Use data-backed terminology like "40+ analysis layers" and "measurable results."
*   **Don't:** Use passive language; Wisedoc "goes beyond" and "sees" what others miss.
*   **Don't:** Focus on the volume of candidates; focus on the "qualified" and "high-impact" nature of the shortlist.
*   **Don't:** Hide the price or the process; be explicit about the "6 steps" and "per analysis" costs.

## Evidence
*   "Your ATS is failing you, silently" (Diagnostic/Urgent)
*   "Wisedoc goes beyond keyword matching" (Assertive/Analytical)
*   "Intelligence that sees the whole candidate" (Positioning)
*   "No credit card. No commitment. 100 reviews free." (Transparent)
*   "Linear path bias prevents the discovery of non-traditional talent." (Diagnostic/Analytical)