Afresh - A new era for fresh
Video · Light
Design System Inspiration
Afresh — extracted via DESIGN.md
Logistics · Fresh food supply chain
Typography
MNKY Banana Grotesk
Heading
MNKY Banana Grotesk Mono
Body
Color palette
TL;DR
Afresh utilizes a "monochrome-plus" palette anchored by **Avocado 700** (#005900) and **Granite 900** (#121212). The system is defined by large-scale typography using **MNKY Banana Grotesk**, specifically at a signature weight of 300 for display headlines. Layouts rely on high-contrast color blocking—alternating between pure white (#ffffff), soft lime (#e1ffb4), and deep green (#005900) surfaces. Component geometry is remarkably soft, featuring a standard **32px border radius** for cards and full pill shapes for interactive elements, creating a friendly yet structured "fresh produce" aesthetic.
Target audience
The target audience is likely grocery retailers and supply chain professionals seeking an intelligent platform for fresh inventory management and waste reduction.
Full tech stack
Analytics
Meta description
Unify fresh replenishment, production planning, inventory management, and DC forecasting in one intelligent platform. Built for scale, designed for precision, and proven to maximize freshness, profits, and reduce food waste.
Brand Voice
Authoritative, pragmatic, and purpose-driven, speaking with the clarity of a modern technology leader in a traditional industry.
Positioning
Afresh is an AI-powered replenishment and operations platform built specifically for the grocery industry. It helps retailers unify the fresh supply chain and transform messy, real-world data into profitable actions that reduce food waste.
Voice principles
- —Pragmatic: Focuses on the "messy" reality of grocery retail rather than idealized tech scenarios.
- —Decisive: Uses strong verbs and declarative statements to signal confidence and industry leadership.
- —Unified: Emphasizes the connection between disparate departments, data sets, and business goals.
- —Purpose-driven: Connects operational efficiency directly to broader impacts like food waste reduction and sustainability.
