Home - Autoconf
Desktop · Light · scroll within frame to see full page
Design System Inspiration
Autoconf.com.br — extracted via DESIGN.md
Other · Unknown
Typography
Rubik
Heading
Space Grotesk
Body
Color palette
TL;DR
Autoconf.com.br utilizes a "monochrome-plus" system where a deep slate-blue foundation (`#3b506c`) anchors a clean white canvas. The brand voltage is concentrated in high-saturation primary actions: a bright digital blue (`#307fe2`) for core navigation and functional UI, and a warm amber (`#fdb833`) for conversion-focused "Demonstração" CTAs. Typography is a deliberate mix of technical and friendly, using **Space Grotesk** for bold, geometric display headers and **Rubik** or **Poppins** for high-legibility body content. Layouts rely on generous vertical spacing (up to 100px) and a consistent 8px-10px border radius for interactive elements.
Target audience
The site targets businesses and individuals seeking financial or investment services, aiming to convey professionalism and reliability through its design.
Full tech stack
Analytics
Brand Voice
Practical, authoritative, and results-oriented, sounding like a peer who understands the daily grind of the automotive trade.
Positioning
Autoconf is a specialized management system created within a real car dealership and validated by hundreds of resellers. It is designed specifically for car, motorcycle, and truck dealerships to optimize operations, integrate sales portals, and professionalize financial management.
Voice principles
- —Practical and Proven: Emphasizes real-world origins (born in a shop) rather than theoretical software benefits.
- —Direct and Affirmative: Uses frequent "Sim" (Yes) starts to answer questions, projecting confidence and clarity.
- —Results-Focused: Prioritizes business outcomes like profit, margin, and professionalization over technical features.
- —Accessible but Professional: Uses industry-specific language (giro, margem, estoque) while remaining easy to understand for any shop owner.
