Cloud.ru - Российский облачный провайдер для развития бизнеса: IaaS/PaaS сервисы и AI платформа
Video · Light
Design System Inspiration
Cloud.ru — extracted via DESIGN.md
Infrastructure · Cloud provider
Typography
SB Sans Display
Heading
SB Sans Text
Body
Color palette
TL;DR
Cloud.ru utilizes a high-contrast "monochrome plus one" system where a vibrant emerald green `#26d07c` serves as the singular high-voltage action color against a stark white `#ffffff` and graphite `#222222` background. Typography is strictly functional, leveraging the **SB Sans** family (Display for headers, Text for UI) to maintain a clean, engineering-led aesthetic. Geometric precision is maintained through a 4px base unit and a restrained border-radius scale that favors sharp corners (`0px`) or minimal rounding (`2px` to `4px`). The system avoids decorative gradients, relying instead on flat color blocks and subtle elevation shadows to define hierarchy.
Target audience
The likely target audience is businesses and developers in Russia seeking robust, scalable IT infrastructure and AI platform services, focusing on reliability and compliance.
Full tech stack
Analytics
Meta description
IT-инфраструктура в аренду в Российских дата-центрах. Бесплатная миграция, масштабирование инфраструктуры, маркетплейс AI-сервисов, высокая устойчивость к пиковым нагрузкам, соответствие 152-ФЗ
Brand Voice
A confident, expert, and helpful partner that simplifies complex cloud infrastructure.
Positioning
Cloud.ru is a leading Russian provider of cloud and AI services (IaaS, PaaS, and AI) offering enterprise-grade infrastructure and technical expertise to businesses of all sizes.
Voice principles
- —Authoritative: Uses market leadership claims and technical certifications (Tier III, №1) to establish trust.
- —Supportive: Emphasizes partnership and assistance at every stage of the cloud journey.
- —Direct: Uses imperative verbs to guide the user without unnecessary fluff.
- —Accessible: Focuses on making complex technologies like AI and Kubernetes "simple and convenient."
