CoreDial – CoreDial is now part of SkySwitch
Video · Light
Design System Inspiration
Coredial — extracted via DESIGN.md
Communication · VoIP provider
Typography
Arimo
Heading
Raleway
Body
Color palette
TL;DR
Coredial utilizes a "monochrome-plus" system where the primary canvas and structural elements are strictly achromatic (#ffffff), while brand identity is carried through a specific pairing of Primary Dark Blue (#244061) for all semantic text and Primary Sky Blue (#01c4ff) for high-voltage CTAs. Typography is a dual-font system: Raleway provides a light, airy display feel at weight 300, while Arimo handles dense body information and functional labels. The interface is characterized by sharp 0px radii on primary structural elements, contrasted by extreme pill-shaped 50px radii on primary action buttons.
Target audience
The target audience is businesses and IT professionals seeking telecommunications solutions, looking for a reliable and professional service provider.
Full tech stack
Analytics
Brand Voice
Functional, transitional, and reassuringly corporate.
Positioning
CoreDial is a legacy communications platform for voice, video, and messaging that has been fully integrated into the SkySwitch brand. It serves existing partners and customers by providing continuity of support and technical services during a brand transition.
Voice principles
- —Transitional: Focuses on the shift from the old brand to the new parent company.
- —Direct: Uses clear, functional language to direct users to support channels and portals.
- —Supportive: Employs a helpful, "here for you" stance to reduce friction for long-term customers.
- —Technical: Utilizes industry-standard terminology (LNP, Ticketing, Porting) without unnecessary flourish.
