Cortex - Post-Acute Healthcare Solutions
Desktop · Light · scroll within frame to see full page
Design System Inspiration
Cortexhc — extracted via DESIGN.md
Healthcare · Post-acute care management
Typography
Calibre
Heading
Calibre
Body
Color palette
TL;DR
Cortexhc utilizes a "Clinical Violet" aesthetic that balances the seriousness of healthcare with modern SaaS clarity. The system is anchored by a deep indigo heading color `#222151` and a primary action violet `#7f33f0`. Typography is exclusively **Calibre**, leaning on semi-bold (600) and bold (700) weights for a structured hierarchy. Surfaces are primarily pure white `#ffffff` or a very light lavender-tinted foundation `#eeeef8`, often elevated by extremely soft, large-spread shadows (`rgb(232, 227, 239) 0px 4px 79px 0px`). The layout is generous, using a 4px base unit with significant section breathing room (64px-80px).
Target audience
The likely target audience includes healthcare administrators, hospital systems, and post-acute care providers seeking robust patient experience management platforms.
Full tech stack
Analytics
Meta description
Post-acute healthcare experience management platform that helps home health agencies, skilled nursing facilities, hospitals and other providers improve patient satisfaction, reduce readmissions, increase employee engagement and grow census with RN-led follow-up calls, surveys, alerts and analytics
Brand Voice
Professional, outcome-oriented, and deeply empathetic to the operational burdens of post-acute care.
Positioning
Cortex is an experience management platform built by former post-acute operators for healthcare providers. It uses surveys and insights to help facilities improve patient satisfaction, reduce readmissions, and increase employee retention.
Voice principles
- —Empathetic: Acknowledges the difficulty of the industry (e.g. "Post-acute healthcare is hard").
- —Outcome-Driven: Focuses on measurable results and Key Performance Indicators rather than abstract features.
- —Authoritative: Speaks with the confidence of industry veterans (e.g. "As former post-acute operators, we're here to help").
- —Action-Oriented: Uses strong verbs to describe the platform's utility, such as "Gather," "Intervene," and "Improve."
