We Facilitate Access to Finance | Creditinfo
Video · Light
Design System Inspiration
Creditinfo — extracted via DESIGN.md
Fintech · Credit risk management
Typography
Open Sans
Heading
system-ui
Body
Color palette
TL;DR
Creditinfo utilizes a "monochrome-plus-one" strategy where a stark palette of Obsidian (#151a27) and White (#ffffff) is punctuated exclusively by a high-voltage Brand Red (#e2080a). The system leans heavily on `system-ui` for high-scale display headings, reaching up to 88px, while shifting to Open Sans for long-form body copy to maintain legibility. Layouts are characterized by significant vertical breathing room (96px to 128px section gaps) and a mix of sharp edges for containers and ultra-rounded 40px "pill" geometry for primary actions.
Target audience
The target audience consists of financial institutions, businesses, and governments seeking credit information and risk management solutions in both mature and emerging markets.
Full tech stack
Analytics
Meta description
Creditinfo is a leading service provider for credit information and risk management solutions worldwide. It has established more than 25 credit bureaus in mature and emerging markets over 4 continents, thus tangibly contributing in growing and strengthening economies.
Brand Voice
Authoritative, global, and mission-driven with a focus on intelligence and inclusion.
Positioning
Creditinfo is a global provider of credit information and decisioning solutions for financial institutions, businesses, and consumers. It positions itself as an experienced partner that bridges the gap between complex data and financial access.
Voice principles
- —Empowering: Uses active verbs to position the software as a tool for growth and inclusion.
- —Expert: Leverages 25+ years of experience and global scale to establish immediate trust and credibility.
- —Efficient: Focuses on speed, automation, and the removal of manual complexity.
- —Data-Driven: Prioritizes "intelligence," "insights," and "robust data" over vague promises.
