finyard.com
Desktop · Light · scroll within frame to see full page
Design System Inspiration
Finyard — extracted via DESIGN.md
Typography
Inter Tight
Heading
Color palette
TL;DR
Finyard utilizes a "Midnight and Cream" palette that eschews standard corporate blues for a more sophisticated, high-contrast aesthetic. The system is built on **Inter Tight**, specifically leveraging the **300 weight** for massive display headers (up to 180px) to create an editorial, tech-forward atmosphere. Surfaces alternate between pure white (#ffffff), a warm cream (#fcf6ec), and a deep midnight teal (#03212c). Accent colors like "Hot Sunset" orange (#fe6336) are used sparingly for primary actions, while secondary sections use a muted "Light Teal" (#d7ecee) to maintain a calm, professional rhythm.
Brand Voice
Professional, authoritative, and scale-oriented software engineering for the global financial sector.
Positioning
Finyard is a global technology provider that develops cutting-edge software solutions and financial products. It serves the B2B and B2C fintech markets by leveraging a worldwide team of engineers, data scientists, and experts.
Voice principles
- —Scale-focused: Uses language that emphasizes global reach, high numbers, and industry-wide impact.
- —Expert-led: Employs technical and professional terminology to establish credibility in the fintech space.
- —Direct: Uses clear, declarative statements to describe services and mission without excessive fluff.
- —Ambitious: Focuses on innovation, "cutting-edge" technology, and leading the market.
