Hinda Incentives
Video · Dark
Design System Inspiration
Hinda — extracted via DESIGN.md
HR · Employee recognition & incentives
Typography
Open Sans
Heading
eicons
Body
Color palette
TL;DR
Hinda utilizes a high-contrast palette dominated by a signature deep plum (#56004e) and a charcoal gray (#373e3e) on a clean white foundation. The system relies heavily on **Open Sans**, specifically utilizing the 900 weight for display and primary button labels to create a sense of corporate stability and impact. Layouts alternate between stark white sections and full-bleed atmospheric bands of pale cyan (#b8e8fc) or deep plum. Components feature a consistent 10px border radius for interactive elements, while larger layout panels use a softer 50px radius.
Target audience
The target audience consists of businesses and HR professionals seeking incentive and recognition program solutions for their employees and customers.
Full tech stack
Analytics
Meta description
We help clients engage, inspire, and reward the people most important to their business with sales incentive, employee recognition, and consumer loyalty programs.
Brand Voice
Professional, authoritative, and deeply human, Hinda speaks with the wisdom of a long-standing industry leader.
Positioning
Hinda is a corporate rewards and engagement partner that helps businesses motivate employees and customers. It leverages 50 years of experience and a deep understanding of human behavior to create sustainable competitive advantages for its clients.
Voice principles
- —Authoritative: Uses declarative statements that demonstrate deep expertise and a long history in the field.
- —Human-Centric: Focuses on people, behavior, and emotions rather than just logistics or software.
- —Action-Oriented: Employs strong verbs like engage, inspire, and reward to drive clear outcomes.
- —Partnership-Focused: Positions the brand as an extension of the client's business with a shared interest in their success.
