Hitachi Solutions | Business Transformation Consultancy
Video · Dark
Design System Inspiration
Hitachi-solutions.co.uk — extracted via DESIGN.md
Consulting · Digital transformation consulting
Typography
HitachiSans
Heading
Roboto
Body
Color palette
TL;DR
Hitachi Solutions utilizes a high-contrast, professional palette dominated by a deep corporate blue `#004596` and pure white `#ffffff`. The system is built on the custom **HitachiSans** typeface, which maintains a consistent 700 weight for headings to establish clear hierarchy. Layouts are characterized by significant vertical spacing (up to 56px) and a mix of sharp 0px corners for foundational sections and soft 25px radii for interactive cards. Subtle depth is achieved through wide, soft shadows (`rgba(12, 12, 12, 0.08)`) rather than heavy borders.
Target audience
The target audience consists of business leaders and IT professionals seeking digital transformation solutions and consultancy services.
Full tech stack
Analytics
Brand Voice
Professional, authoritative, and outcome-oriented with a focus on human-centric technology.
Positioning
Hitachi Solutions is a global systems integrator and 100% Microsoft-focused partner that delivers business-first digital transformation. They serve large-scale organisations across sectors like finance, government, and retail by combining global footprint with local expertise.
Voice principles
- —Business-First: Prioritises commercial outcomes and strategic priorities over technical jargon.
- —Human-Centric: Uses "people-first" language to emphasize that technology serves culture and society.
- —Authoritative: Maintains a confident, world-class tone that leverages a rich history of innovation.
- —Collaborative: Positions the brand as a partner that works "in harmony" with the client's existing culture.
