Hover | One Connected Platform for Construction and Renovation Projects
Video · Light
Design System Inspiration
Hover.to — extracted via DESIGN.md
Other · Construction management
Typography
Diatype
Heading
video-react
Body
Color palette
TL;DR
Hover.to utilizes a stark, achromatic palette of deep ink (#100101) and pure white (#ffffff) to convey architectural reliability. The system is defined by **Diatype**, a grotesque sans-serif that shifts from heavy 700-weight display sizes (up to 100px) to functional 400-weight body text. Visual hierarchy is maintained through massive scale shifts and generous 96px section spacing. Component geometry is extremely soft, favoring 16px card radii and 9999px pill buttons, creating a "smooth" interface that contrasts with the sharp, high-contrast typography.
Target audience
The target audience is construction and renovation professionals seeking an all-in-one platform for project management, estimation, and design.
Full tech stack
Analytics
Meta description
Measure, design, and estimate all in one place. Trusted by pros on millions of home improvement projects.
Brand Voice
Professional, efficient, and authoritative, using active verbs to promise precision and speed.
Positioning
Hover is a measurement and design platform for construction and insurance professionals. It transforms property photos into accurate 3D models to streamline estimating, designing, and project documentation.
Voice principles
- —Action-Oriented: Use strong, imperative verbs like "Measure," "Design," "Estimate," and "Scan" to lead every thought.
- —Precise: Focus on accuracy and data-driven confidence, avoiding vague marketing fluff in favor of concrete outcomes.
- —Efficient: Use short, punchy sentences that mirror the speed of the product itself.
- —Reliable: Establish trust by referencing industry standards, "real materials," and "brands you trust."
