Kape
Video · Light
Design System Inspiration
Kape — extracted via DESIGN.md
Security · Privacy tools
Typography
Baloo Tamma 2
Heading
Baloo Tamma 2
Body
Color palette
TL;DR
Kape utilizes a clean, achromatic base of pure white (#ffffff) and near-black (#050505) to establish a professional corporate canvas. The system is defined by the **Baloo Tamma 2** typeface, which provides a friendly, rounded geometric character to all headings and body copy. Interactive elements and brand highlights introduce a deep purple (#5d36a9) and soft lavender (#bdaedc) palette, often paired with 100px pill-radius geometry. Section transitions are marked by generous 100px vertical spacing and subtle light-gray (#f2f4f5) surface shifts.
Target audience
The target audience is individuals and businesses concerned with digital privacy and security, seeking robust solutions and information.
Full tech stack
Analytics
Brand Voice
Professional, authoritative, and mission-driven with a focus on institutional scale.
Positioning
Kape is a leading privacy-first digital security provider that manages a suite of specialized brands to protect consumers' digital lives. It positions itself as a global infrastructure leader for a massive user base of over 7 million customers.
Voice principles
- —Authoritative: Uses declarative statements to establish market leadership and expertise.
- —Mission-Oriented: Anchors all activities in the core values of privacy and autonomy.
- —Institutional: Maintains a formal, corporate tone suitable for a parent company overseeing multiple global brands.
- —Scale-Focused: Leverages hard data and large numbers to demonstrate reliability and reach.
