Liv-ex | The Global Exchange For Fine Wine
Video · Light
Design System Inspiration
Liv-ex — extracted via DESIGN.md
Fintech · Wine exchange
Typography
DM Sans
Heading
Sora
Body
Color palette
TL;DR
Liv-ex employs a "monochrome-plus" system where a deep Burgundy `#870032` and an earthy Yellow-1 `#ad6500` serve as the primary functional anchors against a warm foundation of White `#ffffff` and Cream `#fffbf7`. The typography is a high-contrast pairing of **Sora** (used at weight 300 for display) and **DM Sans** for body and interactive elements. Layouts are characterized by large, rounded-corner surfaces (`{radii.card}` 16px) and significant vertical breathing room, often utilizing alternating background bands of Grey `#f1eded` and soft Yellow-3 `#fff5eb`. Interactive elements are strictly defined by 8px or pill-shaped radii, maintaining a professional yet accessible fintech aesthetic.
Target audience
The likely target audience is fine wine professionals seeking market data, insights, and a platform for trading, requiring a clean and functional interface.
Full tech stack
Analytics
Meta description
The global fine wine exchange for market data, insight and trading. One central place for wine professionals to price, buy, sell & transact.
Brand Voice
Professional, authoritative, and data-driven: the voice of a global financial institution applied to the fine wine market.
Positioning
Liv-ex is the global marketplace and data provider for fine wine professionals. It provides a transparent, efficient, and standardized exchange for merchants, brokers, and collectors to trade and value wine with confidence.
Voice principles
- —Authoritative: Uses the language of finance and economics (exchange, data, benchmarks) to establish trust and leadership.
- —Efficient: Focuses on utility and "streamlining" processes, respecting the professional reader's time with clear, functional prose.
- —Objective: Emphasizes "independent" and "unbiased" data, avoiding the flowery or romantic language typically associated with wine consumption.
- —Global: Positions itself as the "world's largest network," speaking with the scale and reach of an international infrastructure provider.
