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Video · Light
Design System Inspiration
Medida — extracted via DESIGN.md
Other · Unknown
Typography
Open Sans
Heading
Rufina
Body
Color palette
TL;DR
Medida utilizes a striking "monochrome plus one" strategy, where a high-voltage neon green (#66ff66) punctuates an otherwise achromatic foundation of deep charcoal (#1b1b1b) and pure white (#ffffff). The system is typographically driven, pairing the high-contrast, classical serif **Rufina** for massive display headlines with the pragmatic sans-serif **Open Sans** for functional UI and body text. Layouts are characterized by sharp, 0px border radii on primary components and generous vertical spacing, creating an atmosphere that feels both technologically advanced and editorially sophisticated.
Target audience
The site targets design-conscious individuals and businesses seeking a professional, modern, and visually impactful online presence.
Brand Voice
Analytical and action-oriented, Medida sounds like a purposeful explorer who values data as the primary driver for creativity.
Positioning
Medida is a digital design, development, and marketing agency that builds measurable platforms. They serve businesses looking for insight-driven digital products that prioritize outcomes over mere aesthetics.
Voice principles
- —Analytical: Focuses heavily on measurement, data, and logic as the foundation for all work.
- —Active: Uses strong verbs like "discover," "decide," and "do" to emphasize that data leads to movement.
- —Exploratory: Frames the work as a "quest" or "search" for insight, suggesting a curious but disciplined mindset.
- —Direct: Uses short, punchy sentences and clear connective phrases (e.g. "Which drives us to") to show cause and effect.
