Portima, dé Broker Tech bij uitstek voor verzekeringsmakelaars | Portima
Video · Light
Design System Inspiration
Portima — extracted via DESIGN.md
Fintech · Insurance brokerage tech
Typography
Font Awesome 5 Brands
Heading
Font Awesome 5 Pro
Body
Color palette
TL;DR
Portima utilizes a structured, high-trust visual language anchored by a dominant "Deep Teal" (#007b6d) and "Black" (#000000) palette. The system relies on a clean white canvas (#ffffff) to maintain legibility for complex insurance-tech information, while using a warm "Amber" (#ffce7b) for primary calls to action. Typography is strictly sans-serif, prioritizing clarity and hierarchy through significant weight shifts. Geometry is consistently rounded, with buttons and cards utilizing soft radii to balance the professional, data-driven nature of the product with an accessible, modern interface.
Target audience
The likely target audience is insurance brokers and professionals seeking advanced tech solutions, looking for a clear and professional presentation of complex services.
Full tech stack
Analytics
Meta description
In de kijker
Brand Voice
Professional, supportive, and efficiency-driven, focusing on digital transformation for the insurance sector.
Positioning
Portima is a specialized Insurtech provider for insurance brokers and companies. It offers innovative digital solutions designed to help brokers build sustainable customer relationships and manage their offices with greater efficiency.
Voice principles
- —Practical: Focuses on concrete benefits like saving time and providing actionable guides.
- —Supportive: Uses helpful language to guide users through complex topics like cyber security or digital transitions.
- —Professional: Maintains a serious and reliable tone appropriate for the insurance and data security industry.
- —Direct: Uses clear imperatives and straightforward benefit statements without excessive marketing fluff.
