Prokeep | Distributor AI Powered Order Engine
Video · Light
Design System Inspiration
Prokeep — extracted via DESIGN.md
E-commerce · AI powered order engine
Typography
Barlow
Heading
Helvetica
Body
Color palette
TL;DR
Prokeep utilizes a "Dark Slate and Terracotta" palette to establish a professional yet high-energy utility aesthetic. The system is anchored by `#132c41` (Dark Alt) for deep backgrounds and primary headings, contrasted against a clean white foundation. Primary actions are consistently rendered in `#da5039` (Terracotta), providing a clear cognitive path for users. Typography relies exclusively on **Barlow** for its industrial, condensed character in headings, while utilizing **Helvetica** as a functional fallback for form-heavy body content. Geometry is characterized by soft-industrial 4px to 8px radii on controls, with more generous 16px radii reserved for content surfaces.
Target audience
The site targets distributors and businesses seeking to optimize their order processes and increase revenue through AI-powered solutions.
Full tech stack
Analytics
Meta description
Prokeep is an AI Powered Order Engine that drives distributor revenue — unlocking more orders for over 8,500 distributors to date
Brand Voice
A pragmatic, results-oriented partner that speaks the language of distribution with efficiency and confidence.
Positioning
Prokeep is an AI-powered order engine built specifically for wholesale distributors to centralize communication and accelerate sales. It serves front-of-house teams by turning inbound requests into orders and enabling proactive outbound outreach.
Voice principles
- —Action-Oriented: Focuses on movement and speed using strong verbs like "unlock," "drive," "win," and "reach out."
- —Pragmatic: Avoids fluff and "bells and whistles" in favor of utility and day-one value.
- —Industry-Fluent: Speaks directly to the specific challenges of distributors, such as counter teams, ERP integration, and dormant accounts.
- —Confident: Uses bold, declarative statements to position the software as a competitive advantage that prevents customers from moving to competitors.
