Observability, Database, and IT Service Management | SolarWinds

Video · Light

Design System Inspiration

SolarWinds — extracted via DESIGN.md

Infrastructure · IT management software

corporate clean data-heavy dark-theme typographic sticky navigation card-based layout scroll-triggered animations dark mode toggle

Typography

Roboto

Heading

Aa Aa Aa Aa

Roboto Slab

Body

Aa Aa Aa Aa

Color palette

TL;DR

SolarWinds utilizes a "monochrome plus one" strategy where a foundational palette of Obsidian (#111111) and White (#ffffff) is punctuated by a high-voltage Brand Orange (#ff6200). The system is built on a rigid 4px base unit, favoring sharp 0px corners for layout containers and generous 40px radii for interactive elements. Typography is strictly Roboto, utilizing extreme weight contrast—pairing 300 Light for expansive display headers with 900 Black for punchy, authoritative sub-headlines. Navigation and links introduce a secondary Deep Teal (#006482) to separate functional utility from brand storytelling.

Target audience

The target audience is IT professionals and businesses seeking robust IT management and observability solutions, looking for a reliable and informative digital experience.

Full tech stack

6sense Crazy Egg Google Analytics Google Tag Manager Hushly Linkedin Insight Tag Marketo Microsoft Advertising OneTrust Optimizely PathFactory Qualified Sentry StackAdapt TechTarget TrackJs

Analytics

TrackJs Linkedin Insight Tag Google Tag Manager Google Analytics Crazy Egg

Meta description

Simple, powerful, secure hybrid IT observability and IT management software built to accelerate your transformation. Start a free trial today.

Brand Voice

A confident, authoritative, and proactive partner that speaks with the urgency of an engineer and the clarity of a leader.

Download BRAND.md

Positioning

SolarWinds provides AI-powered observability and IT service management for enterprise environments. It is positioned as the reliable choice for high-performing IT teams who need to eliminate downtime and manage complex hybrid infrastructure.

Voice principles

—Proactive: Focuses on stopping problems before they occur rather than just reacting to them.
—Authoritative: Uses declarative, punchy sentences that demonstrate deep technical expertise and long-standing industry leadership.
—Efficient: Prioritizes speed and the elimination of "tool sprawl" or "barriers" to success.
—Supportive: Balances high-tech AI capabilities with a human-centric commitment to helping the customer.