The Hotels Network
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Design System Inspiration
Thehotelsnetwork — extracted via DESIGN.md
Marketing · Hotel marketing platform
Typography
Avenir LT
Heading
Marselis Serif
Body
Color palette
TL;DR
Thehotelsnetwork utilizes a sophisticated "monochrome-plus" palette where a deep teal base (#043f48) provides a professional foundation for hospitality data. Brand energy is injected via a dual-accent system: a bright cyan (#00cccc) for technical highlights and a high-visibility coral (#f85f73) reserved for primary conversions and product-specific branding. Typography is a deliberate pairing of the classical Marselis Serif for authoritative headlines and Avenir LT for functional UI and body text. The system relies on generous vertical spacing (up to 80px) and a mix of sharp and pill-shaped geometry to distinguish between content containers and interactive elements.
Target audience
The target audience is hospitality professionals and hotel groups looking for direct booking growth solutions, presented with a modern and data-driven approach.
Full tech stack
Analytics
Meta description
Growth for your direct channel. Attract, engage and convert visitors throughout the booking journey by personalizing the user experience. Request a demo.
Brand Voice
Professional, data-driven, and authoritative with a focus on growth and technological innovation.
Positioning
The Hotels Network (THN) is a global hospitality technology provider that helps hotels increase direct bookings through predictive personalization, real-time analytics, and AI-driven guest services. It serves hotel owners and managers looking to optimize their direct channel and benchmark performance against the industry.
Voice principles
- —Data-Centric: Uses technical and mathematical terminology to establish authority.
- —Growth-Oriented: Focuses on outcomes, ROI, and performance metrics.
- —Direct: Employs short, punchy headlines that state a clear value proposition.
- —Innovative: Highlights cutting-edge tech like ChatGPT, predictive algorithms, and automated campaigns to signal market leadership.
