We enable digital trust | Trusted Shops
Video · Light
Design System Inspiration
Trustedshops — extracted via DESIGN.md
E-commerce · Trustmark & reviews
Typography
Roboto-Regular
Heading
Roboto-Bold
Body
Color palette
TL;DR
Trustedshops utilizes a high-visibility palette dominated by a primary deep blue (#005aa0) and a signature brand yellow (#ffdc00, observed in screenshots) that signals trust and caution. The system relies on **Roboto** for its typographic foundation, using bold weights for headings to establish a clear hierarchy against a clean white (#ffffff) or light gray (#f6f6f6) canvas. UI elements are characterized by significant rounding, with primary actions utilizing a 32px or 100px "pill" radius. The layout is structured with a 1200px container and ample vertical spacing (up to 50px) to maintain a professional, accessible, and authoritative presence.
Target audience
The target audience consists of businesses seeking digital trust solutions and security, looking for a reliable and professional service provider.
Full tech stack
Meta description
Our trust solutions provide real security in the digital world and more success for businesses
Brand Voice
Professional, secure, and enabling: a reliable guide for the digital economy.
Positioning
Trusted Shops is Europe's leading trust brand, providing a combination of trustmarks, buyer protection, and authentic feedback systems. It serves both individual shoppers seeking security and businesses looking to build credibility and legal compliance.
Voice principles
- —Authoritative: Uses declarative statements to establish leadership and expertise in security.
- —Enabling: Focuses on what the user can achieve (success, orientation, security) rather than just technical features.
- —Transparent: Uses clear, plain language to describe complex topics like legal compliance and data.
- —Human-centric: Connects digital security to real-world outcomes like "success stories" and "kindness."
