Unmade | Unlock Customised And On-Demand Apparel Production At Scale
Video · Light
Design System Inspiration
Unmade — extracted via DESIGN.md
E-commerce · On-demand apparel production
Typography
Unica 77 LL
Heading
Unica 77 LL
Body
Color palette
TL;DR
Unmade operates on a high-contrast, Swiss-style typographic grid anchored by **Unica 77 LL**. The system is fundamentally monochromatic, utilizing a neutral palette of deep blacks (#000000), stark whites (#ffffff), and a mid-tone industrial gray (#939393). This neutral floor is punctuated by large, full-width flood-fills of primary blue (#2748ac) and bright yellow (#fff691), creating a "color-block" architecture. Components favor extreme corner radii (80px to 160px) for cards and buttons, contrasting against a strict 0px radius for layout containers and section dividers.
Target audience
The target audience is fashion and sportswear brands seeking scalable, on-demand apparel production solutions, likely B2B decision-makers and product managers.
Full tech stack
Analytics
Meta description
Unmade helps fashion and sportswear brands connect demand directly to production - so they become more adaptive, responsive, efficient and responsible.
Brand Voice
Authoritative, industrial, and highly efficient.
Positioning
Unmade is a software platform for global apparel brands and manufacturers that automates the transition from custom design to physical production. It bridges the gap between digital customization and the factory floor to enable on-demand manufacturing at scale.
Voice principles
- —Operational: Focuses on the mechanics of the supply chain and production rather than just the front-end interface.
- —Scale-oriented: Uses language that emphasizes volume, stability, and "infinite" possibilities without losing control.
- —Direct: Uses active verbs (Automate, Optimise, Deliver, Scale) to describe technical capabilities.
- —Authoritative: Positions the brand as "world leaders" who solve the "hardest questions" of the industry.
