杏树林信息技术（北京）有限公司
Video · Light
Design System Inspiration
Xingshulin — extracted via DESIGN.md
Healthcare · Mobile medical apps
Typography
iconfont
Heading
Arial
Body
Color palette
TL;DR
Xingshulin utilizes a monochrome foundation of pure white (#ffffff) and deep charcoal (#383838) to establish a professional medical atmosphere. The system is characterized by a strict reliance on Arial for all functional and display typography, maintaining a weight of 400-500 even at large display sizes (50px). A singular accent color, "Medical Orange" (#ff9900), is used exclusively for critical data points, active navigation states, and specific call-to-action borders. Layouts are defined by generous vertical spacing (100px sections) and sharp-edged or subtly rounded (8px) containers that prioritize information density and legibility.
Target audience
The site targets medical professionals and healthcare industry stakeholders, aiming to provide them with clinical information services and solutions.
Full tech stack
Analytics
Meta description
杏树林信息技术（北京）有限公司是一家专注于移动互联网医疗应用软件开发的创业公司。公司旨在为中国的医务工作者提供基于智能手机和平板电脑的临床信息服务。让行医更轻松。
Brand Voice
Professional, outcome-oriented, and mission-driven with a focus on medical efficiency and clinical value.
Positioning
Xingshulin is a medical technology and service provider that empowers doctors and optimizes healthcare systems through digital tools and clinical follow-up services. It serves medical professionals, students, and departments to improve patient outcomes and research capabilities.
Voice principles
- —Mission-Driven: Uses parallel phrasing to emphasize broad social impact and the accessibility of health.
- —Professional & Clinical: Employs precise medical terminology and focuses on research, data, and clinical follow-up.
- —Efficiency-Focused: Highlights the optimization of workflows and the growth of medical careers through technology.
- —Evidence-Based: Supports claims with specific metrics, dates, and third-party accolades from global business publications.
