Web Design ~ Copywriting ~ Digital Marketing Agency
Video · Light
Design System Inspiration
100degrees.com — extracted via DESIGN.md
Agency · Digital Marketing and Design
Typography
Open Sans
Heading
Roboto
Body
Color palette
TL;DR
100degrees.com utilizes a high-contrast achromatic base of pure white (#ffffff) and near-black (#222222), creating a professional, agency-grade canvas. The primary brand voltage is delivered through a specific deep red (#b52028) used for critical emphasis and section backgrounds, supported by a technical blue accent (#1e73be). Typography is strictly Open Sans, leaning on semi-bold (600) display weights at large scales (65px) to establish hierarchy. Layouts favor sharp geometry (0px radius) for structural elements, while using extreme pill shapes (50px) for specific interactive containers.
Target audience
Business owners and marketing managers looking for a professional digital agency to enhance their brand's online impact and conversion rates.
Full tech stack
Analytics
Meta description
100 Degrees is a digital marketing agency that uses impactful digital experiences to enhance your brand. Call us now!
Brand Voice
Professional and human-centric, balancing technical marketing expertise with a warm, local approachability.
Positioning
100° Digital is a full-service online marketing agency based in South Africa that specializes in SEO, social media, and content strategy. They position themselves as a "human" agency for entrepreneurs and visionaries who value results-driven strategies over luck.
Voice principles
- —Human-Centric: Focuses on connection and individuality rather than just algorithms or data.
- —Confident: Uses bold claims about being "like no other" and having "a lot of skill" to establish authority.
- —Approachable: Uses local colloquialisms (like "howzit") to lower barriers and signal a friendly, regional identity.
- —Propelled: Employs active, energetic verbs to suggest momentum and growth.
