Real Estate CRM Software Australia | Reapit Sales
Video · Light
Design System Inspiration
Agentbox.com.au — extracted via DESIGN.md
Real Estate · Real estate CRM
Typography
Inter
Heading
Kumbh Sans
Body
Color palette
TL;DR
Agentbox utilizes a professional "monochrome-plus" system where a deep charcoal foundation `#222b33` and neutral slate `#506478` anchor the layout. The primary brand energy is concentrated in a high-saturation periwinkle `#4e56ea`, used exclusively for primary CTAs and key interactive surfaces. Typography is structured around the geometric **Kumbh Sans** for authoritative display and **Inter** for high-legibility body content. Layouts are characterized by sharp-edged surfaces (0px radius) contrasted against specific 6px rounded interactive elements.
Target audience
The site targets real estate professionals and agencies in Australia seeking advanced CRM software solutions.
Full tech stack
Analytics
Meta description
Reapit Sales (formerly Agentbox) is the number 1 Real Estate Software solution used by Australia's Top 100 Agents & Australia's fastest growing agencies.
Brand Voice
Authoritative, high-performance, and results-driven.
Positioning
Reapit Sales (formerly Agentbox) is Australia's premier real estate CRM and marketing ecosystem. It is designed for top-tier agencies and high-performing agents who require a "conversion engine" to win deals and scale their rent rolls.
Voice principles
- —Performance-Oriented: Focuses heavily on winning, closing, and growth. Use active verbs that imply movement and success.
- —Authoritative: Speaks as the industry leader and "area expert." It uses bold claims (e.g., "Australia's Best") without hesitation.
- —Meticulous: Emphasizes the value of clean data and "intelligent" prospecting. It treats the database as a high-value asset.
- —Integrated: Positions the software as a "complete solution" or "all under one roof." It avoids sounding like a niche tool.
