All-in-one HRMS & Payroll solutions | BrioHR
Video · Light
Design System Inspiration
Briohr — extracted via DESIGN.md
HR · HRMS & Payroll
Typography
Switzer-Regular
Heading
Roboto
Body
Color palette
TL;DR
Briohr utilizes a "Forest and Coral" palette to distinguish itself in the HR tech space. The system is anchored by a deep green foundation (`#026653`) and a high-energy primary action color (`#f86247`). Typography is a sophisticated pairing of **Merriweather** (heavyweight 900) for authoritative display headlines and **Inter** for functional UI and body copy. Layouts favor generous white space, rounded containers (up to 50px radius), and subtle depth through soft, tinted shadows (`rgba(17, 96, 96, 0.12)`).
Target audience
The target audience is HR professionals and business owners seeking an integrated, scalable HR management and payroll solution.
Full tech stack
Analytics
Meta description
One platform. All your HR needs. With our scalable, user-friendly HR Software, HR is now empowered to play a strategic role and drive company performance.
Brand Voice
Professional, efficient, and regionally grounded, focusing on speed and simplicity to empower HR teams.
Positioning
brioHR is an all-in-one HRMS and payroll solution built specifically for the Asian market. It serves businesses ranging from 10 to 3,000+ employees, positioning itself as a comprehensive partner that replaces fragmented systems with a single, intuitive platform.
Voice principles
- —Efficiency-Driven: Uses hard data and time-saving metrics to prove value.
- —Supportive and Local: Emphasizes regional expertise and "by your side" partnership.
- —Straightforward: Avoids corporate jargon in favor of simple, declarative descriptions of software functions.
- —Outcome-Oriented: Focuses on the end goal (reaching business goals, saving work, reducing errors) rather than just technical features.
