Payments and FX | Business Services | Innovation | Fexco
Video · Dark
Design System Inspiration
Fexco — extracted via DESIGN.md
Fintech · Payments & FX
Typography
Inter-Regular
Heading
Plus-Jakarta-Sans-Regular
Body
Color palette
TL;DR
Fexco utilizes a stark, professional aesthetic defined by a white canvas and heavy black typography. The system is anchored by **Plus Jakarta Sans** for display and **Inter** for functional body text. Brand "voltage" is delivered through a high-energy red (`#ff0023`) used for structural accents and a distinct vivid purple (`#8013d3`) reserved for primary call-to-action buttons. Layouts are characterized by sharp corners (`0px` radius) for content containers, contrasted against ultra-rounded pill shapes (`80px`) for interactive elements.
Target audience
The likely target audience includes B2B clients, financial professionals, and businesses seeking payment and FX solutions, using the site for information gathering and service inquiry.
Full tech stack
Analytics
Meta description
Delivering great outcomes through Fresh Thinking and deep relationships across Payments & FX, Business Services and Innovation.
Brand Voice
Professional, pioneering, and outcome-oriented with a focus on clarity and innovation.
Positioning
Fexco is a global fintech and business services leader that simplifies complex financial challenges for merchants and partners. It positions itself as a long-term strategic ally that combines deep industry knowledge with "Fresh Thinking" to deliver transparent currency and payment solutions.
Voice principles
- —Outcome-Driven: Focuses on the end result for the partner or consumer, using active verbs like "deliver," "unlock," and "boost."
- —Authoritative yet Accessible: Communicates complex FX and compliance topics with the confidence of a pioneer while prioritizing "clarity" and "simplicity."
- —Innovative: Uses forward-looking language to signal growth, transformation, and "fresh" perspectives on traditional markets.
- —Relational: Emphasizes enduring partnerships and "meeting customers where they are" rather than just providing a cold technical service.
