Zengo Crypto Wallet: Secure by default
Video · Light
Design System Inspiration
Zengo — extracted via DESIGN.md
Fintech · Crypto wallet
Typography
Proxima Nova
Heading
-apple-system
Body
Color palette
TL;DR
Zengo employs a "Dark Mode First" aesthetic that leverages a high-contrast palette of Gold (#ea9c2f) against Dark Charcoal (#1f2324) and Black (#000000). The system relies heavily on Proxima Nova across a wide range of weights (300 to 800) to establish a clear information hierarchy, particularly in complex pricing and data tables. Components feature a mix of sharp and moderately rounded corners (8px to 16px), often utilizing subtle semi-transparent backgrounds (rgba(255, 255, 255, 0.15)) to maintain depth on dark surfaces. The visual language is functional and technical, using teal accents (#61d6c8) for secondary data points and success states.
Target audience
The target audience is cryptocurrency users seeking a secure and user-friendly self-custodial wallet, with a focus on robust security features and ease of recovery.
Full tech stack
Analytics
Meta description
Zengo is the most secure crypto wallet: The only self-custodial wallet with no private key vulnerability. Powered by MPC, always recoverable, never hacked.
Brand Voice
Bold, secure, and utility-driven, focusing on absolute reliability and ease of access.
Positioning
Zengo is a highly secure crypto wallet for individuals and businesses that eliminates traditional vulnerabilities like seed phrases. It positions itself as the "unhackable" gateway for buying, swapping, and managing digital assets with institutional-grade protection.
Voice principles
- —Defiant: Uses provocative, high-stakes language to emphasize security superiority.
- —Functional: Focuses on specific actions (Buy, Sell, Swap, Get Paid) and supported integrations.
- —Reassuring: Emphasizes permanence and recovery to alleviate the fear of losing assets.
- —Direct: Uses short, punchy sentences that state facts without fluff or complex jargon.
