HiPay – HiPay - payment solution for retailers
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Design System Inspiration
Hipay — extracted via DESIGN.md
Fintech · Payment processing
Typography
Urbanist
Heading
swiper-icons
Body
Color palette
TL;DR
Hipay utilizes a "monochrome-plus" system where a deep indigo foundation `#2c0a64` acts as the primary brand surface, often replacing standard black. The system relies on the geometric sans-serif **Urbanist**, specifically utilizing its Light (300) weight for large display headlines to create a sophisticated, airy feel. Functional highlights and primary interactive cues use a high-visibility orange `#ff8c50`, while secondary brand moments leverage a periwinkle palette (`#6864e7`, `#d3d3f8`). Layouts are structured around generous vertical breathing room (80px section gaps) and sharp, 0px-radius containers, with 2px radii reserved strictly for interactive elements like buttons and inputs.
Target audience
The target audience is businesses and retailers in Europe seeking advanced payment solutions to enhance their customer's shopping experience.
Full tech stack
Analytics
Meta description
Augmented payments to enhance your shopping experience across Europe.
Brand Voice
HiPay sounds like a confident, high-performance partner that balances technical sophistication with human expertise.
Positioning
HiPay is an augmented payment platform designed for brands looking to scale through unified commerce and data-driven growth. It positions itself as more than a processor, acting as a strategic guide for complex payment scenarios.
Voice principles
- —Ambitious: Uses high-energy verbs like "revolutionize," "drive growth," and "take to the next level" to signal business impact.
- —Expert: Demonstrates deep industry knowledge through specific terminology like "unified commerce," "conversion optimization," and "augmented payments."
- —Supportive: Maintains a partnership-focused tone by emphasizing human guidance, expert availability, and "being there every step of the way."
- —Efficient: Uses concise, benefit-driven headers that promise "seamless" and "simple" outcomes despite the underlying technical complexity.
