Karming AB | Ta nästa innovativa steg in och ta fronten i digitala världen
Video · Light
Design System Inspiration
Karming.se — extracted via DESIGN.md
E-commerce · Customer loyalty program
Typography
karming-font
Heading
entypo-fontello
Body
Color palette
TL;DR
Karming.se utilizes a professional, high-contrast "monochrome" system where "monochrome" refers to a strict adherence to a single primary chromatic accent—Deep Navy (#0b365b)—against a grayscale foundation. The layout is characterized by sharp, 0px border radii on primary interactive elements and containers, creating a rigid, structured feel. Typography is led by Lato for all functional and heading roles, maintaining a clean sans-serif hierarchy. Surface transitions are abrupt, moving between pure white (#ffffff) and deep navy bands without the use of shadows or gradients, relying entirely on flat color blocks for sectioning.
Target audience
The target audience is likely small to medium-sized businesses and retailers looking for a modern, accessible, and efficient customer loyalty program solution.
Full tech stack
Analytics
Meta description
Smart Kundklubb - mobil kundklubb för butiker av alla storlekar. Vi är stolt samarbetspartner till Svensk Handel. Testa gratis i 14 dagar - du är igång på 4 min.
Brand Voice
Karming is a helpful, efficient, and accessible partner that speaks with a direct and encouraging tone.
Positioning
Karming is a digital loyalty club solution designed for all types of retail stores. It positions itself as a fast, "smart" alternative that allows smaller businesses to compete with large chains through quick setup and simple management.
Voice principles
- —Efficient: Focuses on speed and ease of use, emphasizing how little time is required to see results.
- —Supportive: Uses a warm, guiding tone that positions the brand as an available resource for the customer.
- —Direct: Uses clear, imperative verbs and straightforward questions to move the user forward.
- —Pragmatic: Provides concrete advice and "proven" methods rather than abstract marketing fluff.
