Labstep: Leverage the Full Power of Your Research
Video · Light
Design System Inspiration
Labstep — extracted via DESIGN.md
Healthcare · Research platform
Typography
Arial
Heading
Poppins
Body
Color palette
TL;DR
Labstep utilizes a high-contrast "monochrome" foundation where Midnight Blue (`#002667`) serves as the primary structural color for text and navigation. The system breathes on a near-white Azure canvas (`#fafeff`), creating a clinical yet modern atmosphere. Brand energy is concentrated in functional accents: a bright Sky Blue (`#3898ec`) for secondary surfaces and a signature Yellow (`#fec61b`) reserved for high-priority Call to Action buttons. Typography is exclusively Poppins, using a range of weights from 300 for descriptive text to 500/700 for authoritative display headings.
Target audience
The target audience consists of scientific researchers and R&D professionals seeking a robust and intuitive cloud platform for laboratory management and collaboration.
Full tech stack
Analytics
Meta description
Labstep is the R&D cloud platform built to accelerate science. Our next-generation solution for scientific research combines ELN, LIMS, LES and Order Management in a single connected and collaborative environment.
Brand Voice
Labstep is a pragmatic, peer-to-peer partner that speaks with the efficiency and precision of a fellow scientist.
Positioning
Labstep is a next-gen R&D cloud and Electronic Laboratory Notebook (ELN) platform built by scientists for researchers in industry and academia. It is designed to replace manual administrative "grind" with automated, real-time data capture to accelerate scientific discovery.
Voice principles
- —Efficiency-First: Use punchy, high-impact phrases that emphasize time saved and friction removed.
- —Peer-to-Peer: Speak as an insider who understands the specific frustrations of lab work (e.g., "the grind").
- —Evidence-Based: Use concrete percentages and data points to validate claims rather than relying on vague superlatives.
- —Action-Oriented: Focus on the "doing" of science, using active verbs like accelerate, streamline, and capture.
